TWO DAY
SALES RELATIONSHIP
MANAGEMENT

OBJECTIVE

Relationship Management is the natural next step for salespeople and especially those who have already experienced the benefit of the Denny Training Open Programme “Selling to Win”.

This 2 day programme focuses on existing Client Relationships and identifies ways to build and improve them. The customer holds the power; they are pressurized through choice (internet etc.). Managers have a duty to their sales people in developing their relationship management skills that will be well rewarded with increased customer loyalty, increased customer spend and increased profitability.

“Sales people today should be farmers as well as hunters and be skilled in relationship building for the long term” Richard Denny

THE COURSE CONTENT INCLUDES

  • The Customer Driven Marketplace
  • The Relationship Professional
  • Relationship Management Principles
  • Selling into a portfolio of clients
  • Understanding the client perspective
  • Portfolio Opportunity
  • Advanced Interpersonal Skills
  • New Business Acquisition
  • Personal Action Plans

WHO SHOULD ATTEND?

This course is suitable for anyone who has to maximise business from an existing portfolio of clients together with a requirement for new business generation.

RESULT

Improved motivation to analyse the potential within your client base and understand how to build longer, more profitable relationships with clients.

A client’s experience:

At Blue Central, we have been working with Denny Training to provide sales training to our new and existing sales team for over 10 years now. The ‘Sales Relationship Management’ course has helped our sales team maximise the potential with our client base.”   Sean McGeary, Sales Director

DATE AND VENUE

The next workshops are scheduled for Tuesday/Wednesday 13/14 June in Canary Wharf, London and Tuesday/Wednesday 10/11 October at Warwick University. The cost is £987 plus VAT per delegate, with 5% discount if two or more delegates come from the same business. Accommodation is available at the venue at discounted rates if required or there are several alternatives locally.

Each delegate will receive a course manual, a Richard Denny book, a 25% discount voucher on product, plus a £50 voucher for use on a further training course.

To enrol email Judith Harker or call +44 (0) 1608 653865

Payment in advance, credit cards accepted.

BOOK WITH CONFIDENCE: FULL RICHARD DENNY GROUP MONEY BACK GUARANTEE

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