Customised Business Training Programmes for all industry sectors regardless of the size of your organisation

Denny Training has provided customised training and business support in sales, leadership & management, negotitation, customer service  since 1980. Early in 2000 the highly accredited and popular one day programmes were introduced.

  • We develop people for themselves and for our clients.
  • We develop confidence and positive attitudes.
  • We deliver practical solutions and enhance motivation.
  • We mentor leaders who perform and achieve results.

Just try us – there is no risk whatsoever for any organisation that places business with Denny Training.


The people with the greatest influence for any business delivering performance and financial targets, are First Line Managers. And yet so many don’t have a formal development plan to give themselves the best chance of success. Our experience is if you help these key people to develop, just watch your results improve.

The role of Senior Manager or Executive demands a different skill set. This group is responsible for developing the strategy to make delivery of business goals possible, and then to effectively manage the performance of their entire workforce through their First Line Management structure.

For info on our one day workshops to improve your leadership skills

We can help Managers at all levels to develop a wide range of competencies.

  • Strategic business planning
  • Practical leadership techniques
  • How to motivate your people to deliver
  • Organise your team to be more productive
  • Managing performance from individuals
  • Leading a high performing team
  • Practical coaching skills
  • Delivering powerful presentations
  • Successful team meetings
  • Reward your employees
  • Develop a customer-focussed organisation
  • Motivate change
  • Recruitment and selection
  • Objective appraisal techniques
  • Delivering powerful presentations
  • Personal organisation and prioritisation


Good sales training needs to be hands on, practical, interactive and above all specific to our clients needs. Our sales training works immediately, so the only consideration should be when do you want more sales, more customers and more profit?

No cost – just short term investment with a guaranteed return.

Selling to the UK – An introduction to British culture combined with a professional and effective sales training programme.

  • Professional sales skills
  • Excellent sales presentations
  • Professional negotiations strateges
  • Turn customers into ambassadors
  • Controlling the complex sale
  • Handing the procurement manager
  • The value of real customer service
  • Managing client relationships and distributors
  • Telephone selling skills
  • Managing your territory
  • Meeting existing and prospective clients
  • Developing a marketing programme
  • Make the most of a portfolio of clients
  • Strategies to encourage clients to buy more
  • Essential selling skills for non-sales people


This is only a small selection of the extensive list of specialised programmes that we are commissioned to deliver to our public and private sector clients.

  • Delivering excellent customer care
  • Field force productivity review
  • Time management
  • Effective telephone communication
  • Managing your bank manager
  • Getting the best from email
  • Neuro Linguistic Programming
  • Developing a customer driven organisation
  • Personal development training
  • Train the trainer
  • Finance for managers
  • Effective account management
  • Business to business complex selling skills
  • Procurement managers / commercial buyers
  • Procurement and purchasing
  • Activity, planning and performance
  • Assertiveness training


  • Winning more clients
  • Building a profitable franchise
  • Marketing and selling


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