Bursting with insight and ideas, Winning New Business gives you the techniques and tactics you need to help you maximize your ability to win – whatever your role in the company.

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Winning New Business is the book for everyone who is client or customer facing and who really should have the skills to help bring in the business and keep existing clients and customers.  Being in business in the 21st century means having to sell, whatever your role. But selling can be frightening without the proper training and support.  Richard helps everyone by taking the fear out of selling and, in true Denny style, motivates and inspires you to succeed.


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