International best seller first published in 1988 this 25th anniversary edition has been fully revised and updated and packed full of even more unbeatable sales tips.

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Recognised world-wide as one of the most effective and powerful sales improvement guides. The power of Denny’s simple message has helped thousands of people become high flyers. This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC’s Dragon’s Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.


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