Archive for the 'Sales & Marketing' Category

Are you Doing Well by Doing Good?

Tuesday, May 25th, 2010

From the Body Shop to Trader Joes, companies across the world are getting the hang of doing well by doing good. There’s never been a better time to do so. On the one hand, the recession, international price-led competition and regulation and taxes all make doing business in 2010 difficult. But on the other, research shows [...]

Would you trust you if you didn’t know you?

Friday, May 14th, 2010

I was walking out of the supermarket yesterday and the elderly woman in front of me dropped her shopping bag. The bag had a garish design and so was easily recognizable. That’s why I didn’t expect the reaction I got when I handed the bag back to its owner. It happened in a second, but [...]

“Do you want ice with that?”

Tuesday, December 1st, 2009

Earlier this year I gave up drinking beer (gluten intolerance, not choice!). So now, I enjoy a pint of cider. Not Strongbow or Blackthorn though, not to my taste. If there’s no local cider, I’ll have a Bulmers or Magners. As you probably know, they are marketed to be drunk with ice. So the bartender [...]

Three Cheers for Tesco!

Thursday, November 5th, 2009

Tesco are about to embark on a new staff training programme. Over the next 12 months they will be investing £3 million to improve the sales techniques of its store-front workers. Retail is not an easy business. Low wages and high staff turnover. Because of this retailers are historically poor at staff training. And doesn’t it [...]

Have you tried “pitching” Salestarget.co.uk?

Wednesday, October 28th, 2009

Have you ever used salestarget.co.uk to find a new sales job? I signed up for some email alerts some time ago, and had not got around to unsubscribing. I’m glad I hadn’t as I recently had a very fun email from them. Have you seen the email describing their “SELL THAT!” competition? It’s a great idea. The [...]

Selling out of date!!?

Thursday, August 20th, 2009

Would someone out there please tell me why so many sales people are so poorly equipped to win business, while at the same time the government is held to blame for sending our highly trained soldiers into conflict equipped in outdated poorly protected vehicles? The sales people problem does not lie in outdated equipment but either [...]

Let’s go bust – bankrupt – and be out of work

Wednesday, March 11th, 2009

If customers are such a nuisance, at least stop wasting their time and yours and invite the administrators in – they equally are not interested in customers. At a time which some claim to be the worst trading conditions for 70 years wouldn’t you think that every business and employee would be enthusiastic to meet, see [...]

Natural Born Sellers

Friday, October 3rd, 2008

As the ‘Godfather of British Salesmanship’ it is my duty to comment on this new so called reality show Natural Born Sellers (ITV 1, 9pm Thursday 02 October 2008). The programme makers very sadly are clearly out of date with modern day salesmanship and I am really surprised that Mr Cauldwell, who built [...]

How To Start In Sales

Friday, September 26th, 2008

There are no short cuts when it comes to sales and selling but here are a few sales and selling techniques which you should find helpful, especially if you’re new to the industry or even if you’re just looking for a bit of business advice. The definition of selling is hard to explain as we are [...]

Sale Trends

Wednesday, August 22nd, 2007

We have noticed a fascinating trend in our executive recruitment division. Our clients are requesting Business Development as a job title as against Sales Manager or Sales Executive. The job specs are virtually the same but the job title is sexier. The Business Development people that we place, and of course mentor through our [...]