Earlier this year I gave up drinking beer (gluten intolerance, not choice!). So now, I enjoy a pint of cider. Not Strongbow or Blackthorn though, not to my taste. If there’s no local cider, I’ll have a Bulmers or Magners. As you probably know, they are marketed to be drunk with ice. So the bartender [...]
Tesco are about to embark on a new staff training programme. Over the next 12 months they will be investing £3 million to improve the sales techniques of its store-front workers. Retail is not an easy business. Low wages and high staff turnover. Because of this retailers are historically poor at staff training. And doesn’t it [...]
Have you ever used salestarget.co.uk to find a new sales job? I signed up for some email alerts some time ago, and had not got around to unsubscribing. I’m glad I hadn’t as I recently had a very fun email from them. Have you seen the email describing their “SELL THAT!” competition? It’s a great idea. The [...]
Would someone out there please tell me why so many sales people are so poorly equipped to win business, while at the same time the government is held to blame for sending our highly trained soldiers into conflict equipped in outdated poorly protected vehicles? The sales people problem does not lie in outdated equipment but either [...]
If customers are such a nuisance, at least stop wasting their time and yours and invite the administrators in – they equally are not interested in customers. At a time which some claim to be the worst trading conditions for 70 years wouldn’t you think that every business and employee would be enthusiastic to meet, see [...]
As the ‘Godfather of British Salesmanship’ it is my duty to comment on this new so called reality show Natural Born Sellers (ITV 1, 9pm Thursday 02 October 2008). The programme makers very sadly are clearly out of date with modern day salesmanship and I am really surprised that Mr Cauldwell, who built [...]
There are no short cuts when it comes to sales and selling but here are a few sales and selling techniques which you should find helpful, especially if you’re new to the industry or even if you’re just looking for a bit of business advice. The definition of selling is hard to explain as we are [...]
We have noticed a fascinating trend in our executive recruitment division. Our clients are requesting Business Development as a job title as against Sales Manager or Sales Executive. The job specs are virtually the same but the job title is sexier. The Business Development people that we place, and of course mentor through our [...]
So, we’ve just moved into the second half of 2007, and this is traditionally the time when many businesses take the opportunity to review their performance to date. At a senior level, questions are asked about the performance of the business overall and the individual operating units. But what issues should be included in any [...]
Goal setting is an immensely powerful process, but for your business and personal life. The purpose of setting goals helps you choose where you want to go in life to achieving something. Whether it be a mountain to climb or a small foot hill. By knowing exactly what you want to acheive, you know where [...]
You are currently browsing the archives for the Sales & Marketing category.
