So, we’ve just moved into the second half of 2007, and this is traditionally the time when many businesses take the opportunity to review their performance to date. At a senior level, questions are asked about the performance of the business overall and the individual operating units.
But what issues should be included in any […]
Goal setting is an immensely powerful process, but for your business and personal life. The purpose of setting goals helps you choose where you want to go in life to achieving something. Whether it be a mountain to climb or a small foot hill. By knowing exactly what you want to acheive, you know where […]
The words “Thank you“, little words with the power of being bigger and bolder. Boys and girls under the age of thirteen are more likely to say “thank you“, something I found working in two supermarkets. Far fewer older people are likely to say the magic words “thank you“, an internet poll survey found that […]
Jim logan, wrote this good blog on [Further Proof Solution Selling Is The Winning Strategy To Grow Your Business](http://www.jslogan.com/content/view/55/)
Jim asked the question?
> Would you say it’s better to take a consultative approach to selling, working with a customer to create a solution that meets their needs or do you think it’s best to determine ahead […]
John Jantsch wrote a great blog on [What would you do with a million dollar marketing budget?](http://www.ducttapemarketing.com/weblog.php?id=P883) to start everyone’s mind thinking, and writing from my desk in the UK, and looking at the Dollar/ Sterling exchange rate, not a challenge! Even absconding with it and setting up a home in Acapulco on £500,000 […]
Now we all know there are only three ways to grow a business. There are many ways of making profits, but, I am going to be concentrating on growing a business. So, let me remind you of the three ways.
1. Increase the number of customers that one has. The law of attrition […]
Jim Logan has put together a [great set of questions](http://www.jslogan.com/content/view/77/) to ask yourself when you are trying to write an effective sales letter. He says you should step back and ask yourself, as the recipient of the letter:
1. What is this entire thing about?
2. Why should I care?
3. What am I being asked to do?
4. […]
Sales development expert Richard Denny reckons that selling can be intellectually bankrupt - BUT only when the techniques used are out of date. Fortunately, he says, these old fashioned techniques are disappearing as a new breed of sales professional comes to the fore.
There are several examples of old fashioned techniques that are intellectually bankrupt. They […]
Seven ways of handling and avoiding objections.
1. Prior to ever going out to sell, brainstorm then practice solutions to all possible objections, before building them into the presentation.
2. Prevention is better than the cure - so sell professionally, effectively and be concise.
3. Out of date, old fashioned, hard sell was all about telling the customer […]
You are currently browsing the archives for the Sales & Marketing category.
