Branding In the current economic climate where every sane business leader is striving to keep customers, to keep their brand visible and to attract new business in a declining market; there is one company that has joined Gordon Brown’s ministry of silly decisions…Norwich Union. Norwich Union, a giant and a brand of 200 years. A great [...]
“You will attract a lot more flies with honey than you will with vinegar.” Humiliation has become an intrinsic ingredient of so many reality TV shows. I personally find this obnoxious. What a sad departure from basic human core values of treating others as we would like to be treated. Dare I say it again; [...]
Beware of the major beneficiaries of the recession, credit crunch or market place realignment or whatever you want to call it. Yes, you are right, it is the news media. With 24 hours news reporting on TV and the intense competition of newspapers, journalists have to find copy to fill their editors’ insatiable appetite. For all of [...]
Last week I was a guest speaker in Malta at the European Pharmaceutical Marketing Association’s annual conference held at the Hilton Hotel – a great venue thoroughly recommended. A massive amount of information and statistics were unfolded. One I found particularly fascinating, some researchers working on averages discovered that the average person in [...]
To criticize without making someone feel less keen to work or study, you must: Pick your time carefully Discuss the matter in private Let the person know you value them Look them in the eyes Be strictly truthful Criticize behaviour, not the person Reaffirm the person’s good points Set a review date And remember to praise improvement
It is important to make a mistake if you do absolutely nothing, but of course if you do absolutely nothing, you achieve nothing as well. Mistakes, errors or what some people might even term failure are, of course, only ‘unsatisfactory results’ Every mistake is an experience from which you can gain information and, if you [...]
Newsnight on the BBC have been talking about “Gis a McJob“. My thoughts are that, the editors of the O.E.D. (Oxford English Dictionary) flatly refuse to remove the McJob from their brilliant compilation – rightly so. Just because people don’t like the word doesn’t mean it should be taken out of the most reliable [...]
The word ‘failure‘ doesn’t have to weaken you. In fact, it can empower you to achieve a whole new level of greatness you never dreamed possible. Whatever our job title, we all must overcome fears of failure and rejection to be successful and achieve what we want. Fear of failure reduces confidence when acting to a [...]
The Telegraph published a very powerful article on “no point to PowerPoint, says professor”, which had some very strong points outlining the negatives of PowerPoint presentation including:- Has little power and less point, and too much information at once overloads the brain When listening to and looking at the same information the brain switches off. A good speech [...]
Happiness Recognition Money NEVER forget them
You are currently browsing the archives for the Opinion category.
