We don’t sell anything
Last week one of our researchers telephone calling companies was told ‘We don’t sell anything, we are a construction company’.
This mindset (apart from being mind blowing) is still rampant in British commerce, the abhorrence to selling and sales people. Here we are living and working through probably the most challenging economic climate. The news media dishing out daily recessional fears, high unemployment, cut backs, business liquidation, and the massive 25% trim down in the public sector.
We don’t sell anything is the mindset to adopt if you want annihilation. Every sane business leader and entrepreneur knows that nothing happens anywhere in the world until a sale takes place and they are also prepared to admit that a sales person brings in the money that everybody else can live off. In this challenging and exciting business environment the successful companies will demonstrate that to win, succeed, grow, provide employment and have happy customers the mindset is to be customer led but sales driven.
So here are just a few thoughts/challenges
- Does everybody in your company know that their jobs are dependant on somebody winning some business – because that is sales?
- Is your company truly customer led and delivering what your customers really want?
- Is your company really sales driven from the boss to the cleaner?
- Has everybody in your company experienced some rudimentary sales learning?
- Is there an enthusiasm to adopt the latest techniques in winning business?
- Are your front line sales people, sales people or solution specialists?
- So what’s so special about you and your company?
- Does everybody in your company know the two major reasons why businesses fail? –
- 1. They can’t, won’t or don’t sell.
- 2. Not getting paid on time.
- Are you providing your customers the cheapest, or value?
- So what are you going to do differently tomorrow?
