Richard Denny – Thoughts on sales and marketing

Nancy Lubin, head of the American non-profit DoSomething.org has released a book arguing that many non-profits are as efficient as for-profit businesses. The book, “Zilch: The Power of Zero in Business”, points out that non-profits typically have to run on little money which can force high levels of efficiency. Lubin examines a number of successful [...]

Last week one of our researchers telephone calling companies was told ‘We don’t sell anything, we are a construction company’. This mindset (apart from being mind blowing) is still rampant in British commerce, the abhorrence to selling and sales people. Here we are living and working through probably the most challenging economic climate. The news [...]