Skill our People and Beat the World
As M.D. of Denny Training, I rant a lot about the need for, and value of, training. But I just love it when someone outside the training industry says it better than me. So allow me to quote Lord Digby Jones from yesterday’s Sunday Times.
“We live in a world where China wants your lunch, and India wants your dinner. This century belongs to Asia, and if we’re going to trade our way out of this economic malaise, we can’t rely on price to do it.
There are four words companies need to compete: Quality, Value-add, Innovation, and Brand. By innovation, I don’t mean invention; it might be taking an idea to market like ‘how do you check people in at a hotel’. By brand, I mean building a reputation in your sector for doing things like training your people better every day.
Everything comes back to these four words, but you can’t crack it unless you’ve got skilled people.” And he finishes by saying “skill our people and beat the world.”
Well said, Lord Jones, well said.
Kieran Bird
