Richard Denny – Thoughts on sales and marketing

Tesco are about to embark on a new staff training programme. Over the next 12 months they will be investing £3 million to improve the sales techniques of its store-front workers.

Retail is not an easy business. Low wages and high staff turnover. Because of this retailers are historically poor at staff training. And doesn’t it show! (Would someone PLEASE sell me a pair of shoes, I have been trying to buy a new pair two weekends in a row, with little help from salespeople!)

So, when we see a retailer investing in staff training, we should be thankful.

I repeat. Three cheers for Tesco!

This entry was posted on Thursday, November 5th, 2009 at 11:36 am and is filed under Sales & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.