Sales Trends
We have noticed a fascinating trend in our executive recruitment division. Our clients are requesting Business Development as a job title as against Sales Manager or Sales Executive. The job specs are virtually the same but the job title is sexier.
The Business Development people that we place, and of course mentor through our unique Business Lifestyle programme, are nevertheless expected to be hunters as well as farmers and there of course lies the difference. The modern sales specialist has to be multi faceted, and therefore through our training division specialising in sales (business development) we are having to help people to become what our customers want.
One aspect that doesn’t change is that in order for companies to survive and grow they have to be customer led and sales driven
August 26th, 2007 at 8:26 am
Have found this hilarious yet I strongly agree. Don’t really understand why they love to be called such, perhaps as you have said, it sounds of higher title than a mere ’sales manager’.
Can’t help that I’ve sent it to our “Business Development Manager”. I got no reply and I started to worry. You think I have offended him? Well if he’s sport, he would take it as just a piece of opinion, nevertheless, it’s a blog!
Just wanted to share. More power!I looooooooove this site.