I agree with the question of post-sales support. Often, businesses look at support as an expense. And while this may be true in some markets, in most (certainly most I spend time in) they’re actually revenue centers and should be treated as such.

BTW…I don’t just mean customer support is profitable, charging for post-sales support. I mean post-sales activities play a huge role in future sales to customers. There’s more money in the customers you have than many companies realize - repeat purchase, word of mouth, referrals, testimonials, etc. Customers are a huge company asset.

Taking a customer for granted is beyond foolish. It’s eliminating one of only three ways a company can make money - the other two being to get more new customers and increasing the value of your average sale.

I believe placing value on your prospects and customers, serving their best interest (both before and after the sale) is the surest way for a business succeed.

Thanks again for sharing my post!