Richard Denny - Thoughts on sales and marketing

John Jantsch over at
Duct Tape Marketing posted a list of things that firms that dominant their market do that the rest of their market don’t do. The list is taken from Investment Advisor.

Compared to the market as a whole, firms that dominated their market:

- Are 60% more likely to have annual sales goals

- Are twice as likely to use business development specialists

- Are 30% more likely to proactively seek referrals

- Secure one-third more clients through strategic partners

- Are three times more likely to have formal agreements with referral partners

All good points BUT one important factor which is missing, and is the difference that makes the difference, is to

This applies equally to B2B AND B2C.

Comment given by: Judith Harker, Operations Director who kindly gave her view on behalf of The Richard Denny Group.
http://www.denny.co.uk

This entry was posted on Tuesday, January 23rd, 2007 at 2:34 pm and is filed under Sales & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.