Richard Denny - Thoughts on sales and marketing

Jim Logan has put together a [great set of questions](http://www.jslogan.com/content/view/77/) to ask yourself when you are trying to write an effective sales letter. He says you should step back and ask yourself, as the recipient of the letter:
1. What is this entire thing about?
2. Why should I care?
3. What am I being asked to do?
4. […]

When you get involved in the world of recruitment, you hear the same things over and over again from recruitment agencies:
1. We find excellent candidates
2. We shortlist
3. We interview either on the telephone or face to face
4. You make the selection
We’ve found that this often isn’t enough. Failing to consider the continued success of the […]

We are very fortunate at The Richard Denny Group to have numerous stories of wonderful and joyous success both from individuals and our corporate clients. Success for us all really is a state of mind. There really are incredible opportunities if only we all learn how to tune in our brain to maximise […]

Success isn’t measured by heights attained, but by obstacles overcome.

Sales development expert Richard Denny reckons that selling can be intellectually bankrupt - BUT only when the techniques used are out of date. Fortunately, he says, these old fashioned techniques are disappearing as a new breed of sales professional comes to the fore.
There are several examples of old fashioned techniques that are intellectually bankrupt. They […]

Seven ways of handling and avoiding objections.
1. Prior to ever going out to sell, brainstorm then practice solutions to all possible objections, before building them into the presentation.
2. Prevention is better than the cure - so sell professionally, effectively and be concise.
3. Out of date, old fashioned, hard sell was all about telling the customer […]

The beauty of an idea is not in the idea; it is in the action that follows.

The greater the struggle, the greater the victory.

All problems become smaller if you don’t dodge them, but confront them. Touch a thistle timidly, and it pricks you; grasp it boldly, and its spines crumble.

The larger the mistake, the greater the probability of success on the next attempt!