Customer Reviews

Winning New Business, 5 Nov 2007. Posted by N. Cullingford

I find sales books can be so much smoke and mirrors. I found this one to be practical, to the point and very useful - a joy!!!!!

A book for reluctant sales people, 30 Oct 2007. Posted by T. Lyon

I guess that when most of us took a job or joined a profession it did not occur to us that part of the role would be to sell. If you find yourself in this situation this book will really help. Richard Denny writes in a very readable style well supported by examples. It all made sense to me and really 'demystified' the business of selling. I have used the techniques that Richard suggests and they work!

Pragmatic, sensible and easy to read, 30 Oct 2007. Posted by K. Norman

A great book that reworks Denny's thoughts on selling for all those people who find themselves saying "I never became a solicitor/banker/accountant/vet/dentist/other (delete as appropriate) to sell." The contention that selling is a skill (rather than a black art) that can be developed with practise is sound as is the framework approach to ensure sales success. A sound, pragmatic and sensible book that anybody with sales targets but little other support should devour!