Customer Reviews

Posted by Lorraine Fernandes- Higher Assoc, 19 July 2010

After being in sales for over 15 years and reading numerous books on the subject I can confidently say that 'Winning New Business' is a must read for anyone who runs a business or is thinking of starting one. The insights that Richard Denny shares inspires and motivates and he gets to the very heart of the sales process. After attending a recent talk of Richards I know his passion which comes through in this book will have an everlasting affect on all that read this. Well done for capturing the true essence of selling.

Winning New Business, 5 Nov 2007. Posted by N. Cullingford

I find sales books can be so much smoke and mirrors. I found this one to be practical, to the point and very useful - a joy!!!!!

A book for reluctant sales people, 30 Oct 2007. Posted by T. Lyon

I guess that when most of us took a job or joined a profession it did not occur to us that part of the role would be to sell. If you find yourself in this situation this book will really help. Richard Denny writes in a very readable style well supported by examples. It all made sense to me and really 'demystified' the business of selling. I have used the techniques that Richard suggests and they work!

Pragmatic, sensible and easy to read, 30 Oct 2007. Posted by K. Norman

A great book that reworks Denny's thoughts on selling for all those people who find themselves saying "I never became a solicitor/banker/accountant/vet/dentist/other (delete as appropriate) to sell." The contention that selling is a skill (rather than a black art) that can be developed with practise is sound as is the framework approach to ensure sales success. A sound, pragmatic and sensible book that anybody with sales targets but little other support should devour!