Training Resources - Books
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Customer Reviews
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One of The Best Books you will ever read on Selling......Buy It, before your competition does!, 1 Jan 2010.
Posted by Jim Reid This was the very first book from the Richard Denny collection that I bought and it's the one I come back to time and time again. Regardless if you are completely new to sales or if you like me are experienArial, Helvetica, sans-serif;ced this is a must read. Best thing to do is read from cover to cover 1st then read it again this time taking a pencil and highlighting the bits that you think that can help you along with any parts you don't understand. I have been in sales for almost 20 years and there very few books out there that can help you as this one does. As I said in my title BUY THIS BOOK NOW..........BEFORE YOUR COMPETITION DOES A good book with lots of sensible advice, 20 April 2009. Posted by William Cohen I have been reading some books on selling recently. This was a pleasant book, written in a down-to-earth style which had lots of good tips. It did a feel a little dated at times, and I object to Mr Denny's claim to be the most inspirational... and the best...it's very 1980s (I checked out his website, too). To say this is "The best book ever written on selling." is a sentiment I would challenge. Robert Cialdini's book, Influence is much better - though it is not a manual but an expose. I also enjoyed Tom Hopkins', How to Master the Art of Selling (though that, too is dated). I applaud the attitude and style of this book, and Denny's good at mixing in personal stories, but the anecdote about Thomas Edison inventing lightbulb has become so commonplace, that the last page made me groan. Time for the publisher to commission the best book on selling in the 21st Century! the best book i ever read on selling, 6 Aug 2009. Posted by Big z so simple and yet so true to any person in sales. having been in selling for years, i can say these are basic principles that will last a long long time. common sense plus insight, 7 Feb 2009. Posted by Bob Black I bought this at a motor service station to read on a journey. I thought that it was so good that I bought it for the sales team that I manage who have put it to good effect. The book is easy to read, full of common sense and practical pointers. Highly recommended. Great No Nonesense Book, 23 Jan 2009 Posted by L. Dowd A very well-written no-nonsense book. I found it very helpful and concise. Refreshingly non PC too. The best book ever written on selling, 6 Jan 2009. Posted by Niklas Sundberg This is on of the bst books that I have read regarding "selling." In my profession as a computer consultant I don't work much with sales but I was interesting in finding out what makes a professional sales person. This book is very thorough and it covers a lot of important aspects of the process when making a sale. It is no wonder that the book has been renowened as: "The best book ever written on selling." I strongly recommend anyone who works with sales to pick up a copy of this book. The best and most common sense sales book, 17 Mar 2008 Posted by Sally Wilton I have been in sales for many years and was looking for a book to reiterate and back up my own sales methods with a new business of a beauty salon. This book is the most sensible and down to earth one of this type. Not only does it go over the tried and trusted methods but there are some great new ideas I had not thought of. For example checking out newspapers and magazines for accolades and then writing in to congratulate the person, thanking people for their business and a brilliant idea of advertising a second hand sewing machine for sale with a box number and then calling those people to sell them a new one. Above all this book teaches self reliance regarding sales and makes sure that the reader understands that excuses are not acceptable. Politeness, friendliness and of course enthusiasm are paramount and this book should be recommended reading for anyone with a business. As is says in the book 'Show me a successful person and I will show you a great salesperson' Fantastic book, get one for all your employees now and dont lose out in business. Sally Wilton (Managing Director Staff 2000 Ltd) Selling to Win, 28 Dec 2007 Posted by Mr. War Mallon For anyone who is in the field of selling this book is THE one to read. It has helped me to get a fantastic job with a global agricultural machinery manufacturing company and if I hadn't read this book I certainly would have less chance of getting the position. It is inspiring, helpful, idea generating and a superbly put together book. I would highly recommend it to anyone who is comtemplating a career in selling, and also those who are currently selling and think that they are the best in their field, the only time they will be ahead of the competition is when they have read this book! |
