Customer Reviews

One of The Best Books you will ever read on Selling......Buy It, before your competition does!, 1 Jan 2010.
Posted by Jim Reid

This was the very first book from the Richard Denny collection that I bought and it's the one I come back to time and time again. Regardless if you are completely new to sales or if you like me are experienArial, Helvetica, sans-serif;ced this is a must read. Best thing to do is read from cover to cover 1st then read it again this time taking a pencil and highlighting the bits that you think that can help you along with any parts you don't understand. I have been in sales for almost 20 years and there very few books out there that can help you as this one does. As I said in my title BUY THIS BOOK NOW..........BEFORE YOUR COMPETITION DOES

A good book with lots of sensible advice, 20 April 2009. Posted by William Cohen

I have been reading some books on selling recently. This was a pleasant book, written in a down-to-earth style which had lots of good tips. It did a feel a little dated at times, and I object to Mr Denny's claim to be the most inspirational... and the best...it's very 1980s (I checked out his website, too). To say this is "The best book ever written on selling." is a sentiment I would challenge. Robert Cialdini's book, Influence is much better - though it is not a manual but an expose. I also enjoyed Tom Hopkins', How to Master the Art of Selling (though that, too is dated). I applaud the attitude and style of this book, and Denny's good at mixing in personal stories, but the anecdote about Thomas Edison inventing lightbulb has become so commonplace, that the last page made me groan. Time for the publisher to commission the best book on selling in the 21st Century!

the best book i ever read on selling, 6 Aug 2009. Posted by Big z

so simple and yet so true to any person in sales. having been in selling for years, i can say these are basic principles that will last a long long time

common sense plus insight, 7 Feb 2009. Posted by Bob Black

I bought this at a motor service station to read on a journey. I thought that it was so good that I bought it for the sales team that I manage who have put it to good effect. The book is easy to read, full of common sense and practical pointers. Highly recommended.

Great No Nonesense Book, 23 Jan 2009 Posted by L. Dowd

A very well-written no-nonsense book. I found it very helpful and concise. Refreshingly non PC too.

The best book ever written on selling, 6 Jan 2009. Posted by Niklas Sundberg

This is on of the bst books that I have read regarding "selling." In my profession as a computer consultant I don't work much with sales but I was interesting in finding out what makes a professional sales person.

This book is very thorough and it covers a lot of important aspects of the process when making a sale. It is no wonder that the book has been renowened as: "The best book ever written on selling." I strongly recommend anyone who works with sales to pick up a copy of this book.