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Richard's new book is just the
business
Richard Denny should be a pin-up hero for workers the world over he believes one of the most important tasks for employers is to make their staff feel happy. "A third of our lives is spent at work, a third is spent at home or at leisure and a third is spent at sleep but if staff aren't happy at work they won't be happy at the other two either," he said. "Its the responsible of anyone in business to create a happy environment. If you do that, your staff will be happy and productive, your customers will benefit and your business will be successful."
Mr Denny, who lives at Bredon and has a million-pound turnover group based in Moreton, has just published his sixth book called Winning new business. His five previous books, Selling to Win, Motivate to Win, Speak for yourself, Succeed for yourself and Communicate to Win, have all been international best sellers , snapped up in 50 countries and translated into 27 languages. Selling and motivation is probably in Richard's blood. He is descended "Its the responsibility of anyone in business to create a happy environment." Richard Denny from Sir Walter Raleigh, who brought tobacco and potatoes to Britain, and Lord Denny, who had the task of telling Henry VIII that he was dying. The son of the baronet, Richard started out in agriculture selling farm produce then moved to household goods such as detergents. He went to the Middle East and set up a company based in Doha, Quatar, with Tarik bin Laden, the uncle of the world's most wanted terrorist Osama bin Laden.
Richard said: "They are a wonderful good decent family. Osama is the only bad one." It was when people kept asking him for advice and to share his experiences of being a successful business man that Richard got the idea of writing books. Winning New Business is for all those people who have to get new clients and customers but "don't do selling". Richard said: "So much of my work over the years has involved speaking to professionals like lawyers and accountants who have to do their selling and absolutely hate it.
"Professionals, as well as business people in almost every category, cringe at the thought of selling but nevertheless have to get new business. This book is for those people, Winning new clients can be immensely enjoyable, so long as you know how." The 13 chapters contain tips from how to make the first approach to make the first approach to making a successful presentation and winning business when you are not the cheapest. Richard, described by The Times as "the master of professionnal salesmanship", lectures around the world. His clients range from HSBC, N-power, Microsoft and KPMG.
His company, The Richard Denny Group, based at Cotswold Business Park in Moreton, has a division for training and personal development skills and one for executive recruitment. His book has a noval money-back guarantee. He promised: "If, after reading the book and applying the techniques, you do not seriously increase your business, then return the book for a full refund." Winning New Business, priced at £12.99 published by Kogan Page, will be available in bookshops from next month.