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My advice is guaranteed to work, says Denny
Sep 19 2008 by Iain Laing, The Journal
SALES guru Richard Denny is making a rare North East appearance at a conference. The internationally renowned motivational speaker, who has headlined some of the industry’s biggest events, is special guest speaker at the North East Sales Conference.
The entrepreneur – who built up a food business, ran a detergent company with 2,000 staff and led sales of products ranging from electronics to meat in the UK and Middle East – has in the past 20 years become a legend on the public speaking network.
He said: “I’m a practitioner, not a theoretician. My advice is guaranteed to work. I am going to take the conference through professional sales techniques and teach people how to win business in a challenging and competitive market. I will give them the advice they need to sell.”
Denny has made more than 30 training videos and CDs and his books, which include the world’s bestselling sales technique guide Selling to Win, are bestsellers, translated into 28 languages and sold in 46 countries.
He has held corporate directorships and created the British Professional Sales Diploma and the British Leadership & Management Diploma.
The conference, run by The Journal with Newcastle training consultancy Weightman Associates, is at Newcastle Gateshead Hilton on November 13. Weightman Associates founder Tony Weightman said: “We have got some of the best sales speakers in the business. Richard Denny is a legend. He is charismatic and very motivational and because he has been an extremely successful entrepreneur and salesman himself he can give advice that people can take away with them and will start to help them immediately.
“This is a very rare chance to get to see someone who speaks all over the world at very large events. He has not been to the North East for four years and companies should not miss this opportunity.
“There are a lot of sales people in the region who have not had top-level training and this conference could really make a difference to their companies.” The conference will give sales people the chance to talk individually with all the speakers. John Grant, training and development manager of Newcastle Building Society, will give advice based on experience developing its sales training programme and previously in sales management at Volkswagen.
Matt Hudson is the motivational expert behind Newcastle management consultancy Simple NLP.
Catherine Argent, of the commercial litigation team at the regions biggest law firm Dickinson Dees, will discuss sales contracts.
Price is £175+VAT each, to include full-day conference, morning coffee and pastries, three-course lunch and afternoon refreshments. Telephone event manager Julie Moorhouse on (0191) 201-6119 or email julie.moorhouse@ncjmedia.co.uk.
