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The MUST ATTEND Entrepreneurial Event of The Year
Entrepreneur Summit 2008
For Three Days in June - you and Britain's most Success Driven Entrepreneurs have the opportunity to spend three days with Chris Cardell and his Elite team of World Class Experts. Naturally as Britain's leading authority on Sales Richard Denny, who is a legend in the Entrepreneurial world will be among the speakers at this event.
Richard Denny has agreed to give an unprecedented half day presentation titled 'Advanced Strategies to Double Your Sales'
The Entrepreneur Summit is not just about 'useful information.' It's about aiming big. Very big. Business after business will double their sales and their profits when they REALLY grasp the sales process.
The event will be at The Queen Elizabeth Conference Center in London from 27 - 29th June and Richard is presenting on Friday 27th.
WARNING: THE ENTREPRENEUR SUMMIT 2008 WILL SELL OUT FAST. RESERVE YOUR PLACE TODAY.
For more information and to reserve your place click here
Selling Show
The 2008 Selling Show has been moved to the 28-29th October

The Telegraph's Business Club book of the Week - Winning New Business
Want the skills of successful selling but lack the training - or the courage - to sell effectively? Winning New Business: Essential Selling Skills for Non-Sales People by Richard Denny says these days everyone in business is expected to be a sales person. Sales guru Denny gives the techniques and tactics needed to help you maximise sales performance, whatever your role in the company. The rrp for this book is £12.99. Business Club members can buy it for £9.09.
The Credit Show Conference
This year’s Credit Show conference has secured the names of some of the most sought-after speakers in the UK today to speak throughout the two-day programme including businessman Gerald Ratner, and a former credit card fraudster, now author, Elliot Castro. The conference will be running alongside the main exhibition, the must-attend event for credit professionals taking place on 14 and 15 May 2008 at London’s Olympia Conference centre, during Credit Awareness Week. Richard Denny will be chairing the event and speaking on 'Motivating, stimulating and inspiring your credit control team'. more info
Triton adds two speakers to 2008 conference line-up
Author Richard Denny and travel agent turned consultant Andrew Dickson are to join ex-Conservative MP Michael Portillo and Stella Travel Services boss Keith Stanley as speakers at the Triton Conference. Denny, whose books include Winning New Business: Essential Skills for Non-Sales People, will share tips with agents on how to get to the next level of business performance at the conference in Palma, Majorca from April 18-20.
Dickson, who runs the Wow Factor Consultancy, will base his talk on opportunities for agents under the title Independents Day. As revealed in Travel Weekly (February 15, 2008), Portillo and Stanley will also be speakers. It will be the first time Stanley has publically addressed the UK trade. He is also speaking at this year’s Institute of Travel and Tourism conference in June. As well as breakout sessions, a University Challenge session will be introduced which pits agents against each other, quizzing them on their industry knowledge.
It's coming back and better
The Selling Show 2008
The Selling Show is the event of the UK Sales Calendar. Be part of the largest show designed exclusively for the sales professional. Held on the 8-9th July 2008, Barbican Exhibition Centre, London.
If you are responsible for developing sales into your organisation, the Selling Show will help you to increase your profitability and keep abreast of the latest selling concepts. It's the perfect place to find such a broad section of leading experts from the sales community, attracting more exhibitors from coaching, publishing, recruitment, customer relationship management software providers, lead generation specialists and many other providers within the sales industry than any other event.

10 Reasons to visit the Selling Show
- The biggest choice of inspirational sales orientated products and services
- Leading exhibitors covering the whole industry
- Comprehensive seminar and workshop programme
- FREE advice from industry experts
- Sales Clinic matching your requirements to the right exhibitors
- Keeping you abreast of the very latest sales concepts
- Receive substantial show exclusive discounts
- Everything you need in one location
- Try the latest technology on display
- Invaluable networking opportunities
In such a fast paced industry which is constantly changing and evolving can you afford not to be up to date? The Selling Show Seminar Programme hosts powerful sessions led by the experts, listen to Richard Denny, Tim Royds, Mike Southon, Frank Furness, Ashley Latter, Steve Brewer and many more of the UK's leading sales speakers. This is your opportunity to learn how new ideas in selling can boost your sales pipeline and improve and grow your sales turnover.
Booking information will be available shortly watch this space.
Business Development – The Specialists
We advise on business growth and developing strategy
We turn around businesses that are having a tough time
We recruit sales and marketing people who perform and stay
We train and up-skill people at work
WE GUARANTEE TO GET RESULTS
Just send us an Email to success@denny.co.uk with a name and contact number for a FREE no obligation advisory discussion. Or call Judith Harker on 01608 812424
Recession - What Recession?
10 Top tips to win business in a recession
Increase your marketing and sales activity, don't whatever you do cut back.
Play to win and stop playing to lose
All managers, directors and executives must be really positive
Stick to your goals and go for them
Manage your debtors better and get paid a little quicker
Invest in your people, train them and up-skill them
Motivate your people and reward and recognise performance, achievements and results
Give lots of praise to anyone who brings in new business
All executives and managers must lead by example, get out and go for it
When asked how you are doing reply "Great, business is booming".
Here are just a few outline tips but there are many more and we can help with the actual detail of 'how to's'' on all of the above. For some FREE initial advice call Judith Harker on 01608 812424 or email success@denny.co.uk
Business Opportunities and Ideas
published a review on:
Winning New Business: Essential Selling Skills For Non-Sales People is a very easy to read guide to selling aimed at non-sales people like you and me.
Lets face it unless you’re a professional salesperson selling is not something that many of us enjoy. We’d rather be thought of as solicitors, web designers, business consultants and so on, who sell when we have to rather than salespeople who do law, web development or consult after we’ve sold. Richard Denny show us how to sell like the later without feeling like we’ve compromised our integrity.
There’s all the usual tips you’d expect in a sales book:
- Cold calling,
- How to make an appointment,
- How to meet the decision maker,
- Delivering a presentation,
- Overcoming objections.
There’s also some great tips on managing your time so that time spent selling productive. All of which are presented in a simple manner. His practical approach to selling with no smoke and mirrors or faddy closing techniques is quite refreshing.
Denny himself is a successful businessman whose business offers training on selling, leadership, management, customer care and business growth. On top of that he’s a motivational speaker and author of several other books on the topics of motivation and sales.
It’s a great book on sales, and ideal if you’re in sales, but don’t regard yourself as a salesperson.
New Beginnings for Vecta
Thursday 31st Jan 08 - Vale Golf Club
Vecta is delighted to welcome Richard Denny, who will chair this open forum event. The event you are invited to will largely take the form of several workshops or groups, where relevant issues of concern to you and your business colleagues will be discussed. There will be ample opportunity to make your voice heard, and to contribute fully to the shape and purpose of Vecta.
NEW BEGINNINGS will benefit You, The Town and The Vale because:
It will help members and non members to reflect on why VECTA exists, and provide an opportunity for those attending to have an input towards goals, aims and objectives
It will provide VECTA with a focus that is relevant, and a strategy that will serve the local business, commercial, and retail communities.
It will provide an opportunity to redefine goals, giving a new and stronger focus for VECTA
It will provide an opportunity to dispel myths and rumours, and bring businesses together for a common cause
It will provide an opportunity to inform the public and increase understanding
It will result in more direct involvement by members in key VECTA activities
It can send a strong message that Evesham is serious about having a robust representative body that delivers benefits and works for the town
It will assist in developing and supporting a strategic overview for promoting business in Evesham and the Vale
XXIV SEMINAR OF THE SERIES AUTHORITIES at Bigram SA, Warsaw, Poland
SELLING TO WIN
Richard Denny shows how to get more sales and increase the closing ratio through the use of professional selling skills. This seminar shows how to be geared up for new opportunities available in today’s fast changing market. Richard Denny shows how his practical British approach to selling is the best in the world, and how his straightforward methods have been proved successful every time. Selling to Win is about getting extra business NOW, and how to keep customers loyal to your company.
Click on the image(right), to go to XXIV SEMINAR OF THE SERIES AUTHORITIES, and reserve your place, or go to BPCC
Wise Words Series back in stock
The ever popular little books packed full of quotations are now available again and make the perfect Christmas gift for staff and clients alike.
Pricing each (ex carriage) as follows:-
- [10 – 50] £2.50
- [51 – 100] £2.35
- [101 – 500] £2.15
- [501 – 1000] £1.95
- [1001] – £1.75
Please place your order by email success@denny.co.uk giving delivery address, phone number and quantity required, and we will call for credit card/invoicing detail prior to despatch.
Richard Denny’s New Book NOW IN STOCK

We are delighted to announce the long awaited arrival of Richard’s latest book:-
Essential selling skills for non-sales people
This book takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed.
Place your order now and receive a first edition hardback copy (published price £12.99) signed by the author at the special price of £12.00 inclusive of postage (normally £1.50). Click here giving address, phone number and quantity required, and we will call for credit card detail prior to despatch.
Successful outcome to The Selling Show
Richard Denny’s breakfast seminar on the first day of The Selling Show was definitely the success story of the event. He attracted the highest number of attendees and as always gave a highly motivational and inspirational session. At the end of his talk Richard read out the following quote which many people have asked us to post on the website:-
‘Value’ Not Price
‘It is unwise to pay too much, but it is worse to pay too little.
When you pay too much, you lose a little money ….. that is all.
When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business balance prohibits paying a little and getting a lot …. It cannot be done.
If you deal with the lowest bidder, it is well to add something for the risk you run.
And if you do that, you will have enough to pay for something better!”
Great News!
Richard and the publishers of his NEW book have come up with the final book title, which will be:
Winning New Business - Essential selling skills for non-sales people.
Of course this title was not included in the list of potentials, but to all those that gave the time to choose or give their opinions we are truly grateful. The book will be on sale October priced at £12.99.


The Moffett Dealership Academy Professional Selling Masterclass
The first Masterclass for Moffett European Dealers was run in Dundalk, Ireland on 8th – 10th May. All delegates successfully completed the g course and following a motivational session Richard Denny also presented their Certificates.
Paulina Kunvik from Finland receives her certificate from Richard Denny (left) and Ronald Verzijl, Marketing & After Sales Manager Europe for Moffett Engineering Ltd.(right)

Group Photo of the successful candidates with Richard Denny

Enfield Council 21 2007 Programme Kicks Off
The first group of successful candidates from the 2007 Enfield 21 New & Developing Managers programme were presented with their certificates by Rob Leak, Chief Executive on 12 April.
London Contracts and Supplies Group
The London contracts and supplies group (LCSG) is one of the oldest and most successful public sector procurement organisations. The group's name changed to the LCSG in 1991, and it has gone from strength to strength ever since, now boasting 343 members drawn from 59 organisations, including all of the london boroughs. Richard has been invited to speak to the members on the 24th May at their annual conference & exhibition at the Marriott Grosvenor Square, SW London.
The Selling Show 2007
Winning business is still the most important activity for virtually every company. The Selling Show is a great opportunity to find out and learn the latest techniques to keep sales people in peak performance.
The Richard Denny Group, clear leaders in professional salesmanship, both in recruitment and training, will be participating with their latest and outstandingly successful programmes.
On the morning of July 18th Richard Denny will be delivering an inspiring and challenging breakfast presentation on "How To Win Business When You Are Not The Cheapest".
Please accept this as your personal VIP invitation to a new exhibition experience at The Selling Show 2007 10:00-17:00, 18-19th July at the Business Design Centre, Islington. If you are involved in selling then this event was designed around you, providing all of the latest concepts in selling to give you new inspiration and ideas to increase your sales pipeline. This is THE sales exhibition
experience of 2007 not to be missed.
10 REASONS TO ATTEND
Gain substantial discounts off your sales training budget
Sample groundbreaking new techniques in sales concepts
Meet the UK's leading sales coaches and key figures in the sales industry
Buy the best selling sales books at a significant discount
WIN sales training days and tools for your company
Try the latest CRM software packages to help improve the sales effectiveness of your company
Attend a wide range of influential free keynote speaker sessions in the auditorium
Meet with lots of different exhibitors guaranteed to make a difference to your sales capabilities
Be part of the only yearly event dedicated to your profession
Gain FREE Entry with VIP Tickets
To redeem your Special Voucher and receive VIP Tickets just visit: www.sellingshow.co.uk and fill out the Request tickets form with your personal details and your promotion code: DENNY. If you cannot attend then please send this email on to your colleagues.
Terms and Conditions
- VIP Tickets are limited to 30 individuals per visiting organisation
- Only ticket requests with the valid promotional code will be subject to VIP ticket issuing
- VIP Tickets and access to VIP areas within the exhibition are only permitted on showing a VIP Ticket confirmation
- VIP Tickets must not be sold on for monetary value and any party selling on VIP tickets without the permission of the organiser will be subject to prosecution
- Commotion Events refuse the right to entry if tickets are misrepresented without the permission of the organiser

Denny inspires FIFA match organisers
Richard Denny has been invited to speak on inspirational leadership at a Workshop for those with the responsibility of organising and staging competitions around the world next season. The event will be held at FIFA headquarters in Zurich on Monday 07 May.
European Pharmaceuticals pick Richard Denny for Major Conference Spot
Richard Denny, renowned for his sales and motivational skills, has been chosen as a leading speaker at the prestigious European Pharmaceutical Market Research Association (EphMRA) in Malta from 20 June, 2007, announced 30th April 2007.
Richard, will lead a breakout session during a day entitled “extending your reach” which focuses on wider global pharmaceutical business opportunities.
His session deals with leadership and teamwork – in particular motivation, communication, succeeding and inspiration – the keys to all the group’s activities, from inspirational workshops, to wide ranging training activities, and specialist recruitment.
The EphMRA conference – at the Hilton Hotel, Portomaso, Malta – brings togetherEuropean research-based pharmaceutical companies operating on a global perspective. It is described as a dedicated forum for strategic business intelligence and marketing research professional.
HELP
We need your help. Richard Denny has a new book due out in October and it needs a title.
The book is primarily for people who have to secure new customers but their key function is not selling. It targets all business people – solicitors, accountants, architects, surveyors and all business owners and of course it will be great for the salesperson as well.
Here are some suggested titles and subtitles to choose from:
Winning New Business - Securing new clients, retaining customers & boosting sales
Winning New Business - For those who ‘don’t do’ selling
Winning New Business - The easy way
The Super Business Winner - Secure new clients – retaining customers & boosting sales
Win – Win Business - How to secure new business, retain customers & boost sales
Post a comment on our blog to which one you feel is best and indicate by number which title you would choose off the bookshelf. Or, if you don’t like any of the titles, how about a suggestion?
Richard Denny Group Establishes Executive Resourcing Team
The Richard Denny Group has set up a specialist account management team for Denny Executive Resourcing, launched earlier this year by Richard Denny as a highly professional alternative to High Street recruitment firms. The three strong team members based in Moreton in Marsh Gloucestershire, from left to right: Larry Blacker, Sarah Davis, Claire Heywood, are specialists in all areas of industry and commerce - with particular expertise in utilities, marketing and sales, finance, IT and business management.

Larry Blacker, the Denny Group Resource office manager, has been in recruitment for some 30 years, placing candidates for clients both in the UK and overseas.
Sarah Davis, Senior recruitment adviser, has been in the recruitment industry for 11 years and specialises in sales marketing and PR vacancies.
Claire Heywood, another of the teams senior advisers, has been in the recruitment industry for a number of years and specialises in the utilities sector and is working closely with energy clients, including RWE npower gereration, renewables, npower business and retail.

Continued Success at Enfield Council
The final group of successful candidates from the 2006 Enfield 21 New & Developing Managers programme. The presentations took place on December 18 2006 and there was a distinctly festive air to the proceedings. Rob Leak, Chief Executive (middle back row) congratulated the candidates and presented the certificates.
The Lifestyle Achievement Programme Jul-06
This exciting new programme specifically aimed at 16-19 year old students has been tried and tested and achieved outstanding results. The programme will go into schools and colleges to help our young people ‘have what it takes’ and to enable them to make a successful contribution to their employment and to enhance their lives. It will most certainly have a major impact on the young people of Britain.
Denny Interim Management Changes Jul-06
We are now expanding the operation to meet the demands of our clients in finding the right people to fill permanent positions. To reflect the changes we have renamed this division:- Denny Executive Resourcing, and the new Recruitment Advisers are Claire Heywood, Sarah Davis and Grant MacKinnon.

More Success for Enfield Council
The latest group of successful candidates of the Enfield 21 New & Developing Managers programme on presentations day July 20 2006, (in the middle are Rob Leak Chief Executive and Sandra Jerome Head of Learning & Development.
DENNY INTERIM MANAGEMENT– CHANGES
We are now expanding the operation to meet the demands of our clients in finding the right people to fill permanent positions. To reflect the changes we have renamed this division:- DENNY EXECUTIVE RESOURCING.

The Lifestyle Achievement Programme
This exciting new programme specifically aimed at 16-19 year old students has been tried and tested and achieved outstanding results. The programme will go into schools and colleges to help our young people ‘have what it takes’ and to enable them to make a successful contribution to their employment and to enhance their lives. It will most certainly have a major impact on the young people of Britain.

Bond Solon – Success
Happy and successful candidates from the recent ‘Sales Skills Diploma Course’, pictured with Denny training consultant Phil Ingle”






